5 Proven Techniques to Generate Engaging Video Content Admin, September 7, 2023 Types of video advertising Generally, your video ad campaign consists of a number of these formats built to support one and the other at various touchpoints on the customer’s buying journey. Native video advertising It comes under the paid-up media, that are formed ai video creator particularly for the hosted platforms. Native videos form is one of the fastest-growing types of advertising. Every day, on average around 8 billion native videos are being watched by Facebook users and the other social media sites have re-optimized their platforms to create native ads on a bigger focus. The videos are normally more than 30 seconds and feel more like organic content than ads. YouTube video ads There are some types of YouTube ads that need focus — primarily, TrueView and Pre-roll. One can think of them as skippable and non-skippable types. TrueView ads are opt-in, which means you only pay when someone selects to watch more than 30 seconds of your video ad. User-generated content It is also known as UGC, which is more effective for brands that carry a specific high following rate. The rates alone show that 2019 will continue to see a drift in video advertising trends in the direction of UGC. Platforms to online advertise the videos Before starting to create the campaigns, you should know which platforms you would like to do the optimization for. There are different platforms that have different technical requirements, best practices, and targeting requirements. Google ads Google ads consist of two different types of campaigns such as search ads and displayed ads. The display ads system is the one you can use for video advertising. These types of ads permit you to display your video ads on various participating sites. You can “target” certain individuals and choose what type of sites you want your content to display on. MY Blog